Behavior Sets provides a peek into high-performing (and low-performing) traffic segments. With data like this, marketers know where to focus thier efforts and drive the best results.
Role UX, UI
On Unbounce’s mission to get our customers more conversions, we created Smart Traffic, an alternative to A/B testing for your landing pages. The Smart Traffic algorithm gets to know your visitors attributes, their device, browser, OS, location and time zone - then routes them to the page variant where people like them have converted in the past. We had observed that users were trying out Smart Traffic, but not continuing to use it. Our goal was to improve Smart Traffic retention as customer churn for Smart Traffic adopters is roughly half of what it is for our broader customer base.
For this project, we worked with the data that was already being used by Smart Traffic, which included visitor attributes of device, browser, OS, location and time zone. We were also limited by our abilities to only report on certain time frames (i.e. since last page publish) as the Smart Traffic algorithm resets once a page change is made.