Create a service that would help new hobby gardeners learn what works best for their balcony and support them through their first summer.
Role UX, UI, Branding, Research
By interviewing the target market of new urban gardeners, as well as analyzing the strengths and weaknesses of the existing gardening apps I was able to get to the core of the problem. The result was a list of 5 key situations to solve for. They were as follows:
The above user stories provided the basis for a plan for the app. The user flow map below outlines the primary path through the app, and what screens would be required.